Altruist is committed to democratizing effective sun protection, making it accessible to everyone. Founded on the principle that everyone deserves access to high-quality, broad-spectrum protection, Altruist combines advanced scientific formulations with a socially conscious mission. This dedication to both skin health and global well-being is reflected in every product, including the Altruist Primer SPF 50.

This innovative primer goes beyond basic sun protection, offering a multi-tasking formula that prepares the skin for makeup application while shielding it from harmful UVA and UVB rays. Altruist Primer SPF 50 provides a high level of protection with its SPF 50 rating, guarding against sun-induced damage, premature aging, and hyperpigmentation. Its lightweight, non-greasy texture creates a smooth, even canvas for makeup, minimizing the appearance of pores and fine lines. The formula is also fragrance-free and suitable for sensitive skin, further demonstrating Altruist's commitment to inclusivity and skin health.

Key ingredients include advanced UV filters that provide broad-spectrum protection against both UVA and UVB rays. These filters are carefully selected for their efficacy and stability, ensuring long-lasting protection. The primer also incorporates ingredients that contribute to its skin-perfecting properties, creating a smooth base for makeup.

To use, apply a generous amount of Altruist Primer SPF 50 to clean, dry skin 15 minutes before sun exposure.

Spread evenly over the face and neck, ensuring complete coverage. Reapply every two hours, especially after swimming, sweating, or towel drying. The primer can be worn alone or under makeup. It absorbs quickly, leaving a velvety-smooth finish that doesn’t feel heavy or greasy.

The texture of the Altruist Primer SPF 50 is light and airy, creating a barely-there feel on the skin. It blends seamlessly, leaving a matte finish that helps control shine and prevent makeup from creasing or sliding. Expect a smooth, protected, and perfectly prepped complexion, ready for flawless makeup application.

Altruist Primer SPF 50 offers more than just sun protection; it's a crucial step in any skincare and makeup routine. By combining high-performance sun protection with skin-perfecting benefits, this primer elevates daily skincare to a new level. Experience the difference of a truly effective and versatile primer that protects and perfects your skin.